We like to think Red Wing boots are a good value due to their durability and our promise to refurbish them as often as you wear them out. But in the 1960s, at some Red Wing retailers, they were an even better value, especially if you were bold enough to step on a scale. As part of a campaign called, “A Penny a Pound”, certain styles of Red Wings cost as much as your body weight, in pennies. Weigh 150 pounds? That’s a pair of boots for $1.50. Being light on your feet meant your Red Wing boots were light on your wallet too.