When Yoji Tokuyoshi traveled to Italy from Japan as an aspiring young chef, he had no idea he would end up staying and opening his own restaurant after 10 years at the famed Osteria Francescana. Read more »
As the 1950s rolled on, the Red Wing Shoe Company found itself being pulled in different directions by the company’s three main divisions. The Salt Lake City, Utah branch was trying to build a line of shoes for West Coast workers, while the Dallas, Texas branch was focused on expanding the brand for women and children. The Red Wing corporate office in Minnesota continued to market to the working man in the rest of the country. Each branch had its own ideas about the company’s future, image, and marketing strategy. It soon became clear that the different personalities of each branch was becoming a distraction and spreading things too thin.
“The last shoe on earth will be a Red Wing shoe.” Kami, the owner of Red Wing’s oldest store in Europe, strongly believes this to be true. Located in Frankfurt, his store is considered an institute for shoe fitting, advice and service.
The longer a product lasts, the more soul it accumulates. The same goes for Kami’s store, where the colorful clientele leads to surprising encounters every day. From behind the counter, Kami shares his most memorable experiences.
We find Mona working between piles of leather positioned in a comfy space in West-Berlin, which feels more like a living room than a workshop. She sits at a table next to a wall filled with hand-tools. Mona crafts leather accessories that find their way to customers all over the globe.
As part of an ongoing video series, Red Wing’s Heritage division is partnering with independent characters who wear Red Wing boots to give a glimpse into each of their lives. The first video highlights Grammy Award-winning musician Justin Vernon of Bon Iver and Volcano Choir. A lifelong resident of Eau Claire, Wisconsin and longtime wearer of Red Wing Heritage shoes, Vernon is no stranger to the Midwestern value of hard work. Read more »