Red Wing® Heritage Privacy Policy

This Red Wing Heritage Privacy Policy (this or the "Privacy Policy") explains our practices, defines our users' ("you" or "your") privacy options and describes how your information is collected and used by Red Wing Brands of America, Inc. ("we," "us," "our," or "Red Wing").

By using the Red Wing Heritage website on your browser, mobile device or any other platform or by accessing or any of our products, services, features, tools, or resources you agree to the terms of this Privacy Policy and our Terms of Use.

We reserve the right to modify this policy from time to time and will mark new versions with a corresponding effective date. We recommend you visit the Site to review any changes in our practices.

This Privacy Policy, along with our Terms of Use, governs your use of the Red Wing Heritage website at www.redwingheritage.com ("Site") and any other links through social media platforms such as Facebook or Twitter. For the purposes of this Privacy Policy, we will refer to all of these access points as the Red Wing Heritage system ("System").

Our Site may contain links to other websites. Except for direct links to our suppliers when clicking the "Where to Buy" link, these links are not endorsements of any products or services on such websites. These websites may have privacy policies different than our Privacy Policy.

What Information is Collected?
We may collect personal information from you on our Site or through any other digital or personal communication with you in the System. Information collected by us is voluntarily provided by you and may include information such as your name, email address, and physical address. Our Site may also collect general information about your technology interface or preferences (such as the type of browser used or the files requested). Additionally, we may collect information regarding the retailers you visit and other information, as described in this Privacy Policy.

The information we may collect includes, but may not be limited to:

  • Your contact information to register to receive updates, promotions and catalogues from us, such as your name and email address;
  • Information regarding your browser and other technical specifications required to use our Site;
  • Computer data or files, often called "cookies," which may be sent by your web browser and stored on an individual computer to allow our server to "recognize" you through the navigation of the Site and for us to credit your account for various online transactions;
  • Computer data files, often called "web beacons" that are collected from emails or links on third-party sites that allow our server to evaluate the popularity of those links or the information contained in emails or on third-party sites; and
  • Your IP address to measure our website traffic and to help provide a more personalized experience.

Children Under the Age of 13
Our Site and System are not designed for children and we do not knowingly collect information from any person we know is under the age of 13.

How is User Information Used and Shared?
We collect information about you in order to provide you with services and products and also collect information that is necessary for our Site to work properly. We use personal information about our users for a variety of purposes related to our business, including but not limited to:

  • Allowing you to receive information from us regarding Red Wing Heritage products;
  • Tracking information about your visits to our Site to allow us to provide better service;
  • Using certain online preferences in the aggregate across all users to evaluate our Site and develop additional products and services to offer;
  • Sending or initiating direct marketing programs, such as newsletters or information about new products or services we (or any of our affiliated companies) are offering;
  • Contacting you regarding an inquiry on our Site that you have initiated;
  • Providing information about your usage or preferences to our third-party vendors and providers; and
  • Other purposes necessary to carry out our obligations under the Terms of Use.

We may share information, in the aggregate, regarding your online browsing preferences to evaluate our products or allow third parties we work with to better serve our users. We will not share personally identifiable information in these instances, other than described in this Privacy Policy.

We may provide user information to third-party service providers or vendors for purposes of, including without limitation, initiating direct marketing programs on our behalf, data tracking, maintenance or development of our System, development of online products and services or customer service or new product development, or other contracted promotional opportunities provided to our users. We will not share your information with third parties to directly market their products to you. We may share this information with any subsidiaries, licensees, suppliers, distributors, affiliates, assigns, successors, or other related entities and their respective owners. We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims or as otherwise required by law.

Cookie Policy and Behavioural Advertising

What are cookies? How are cookies used?
A cookie is a small file of letters and numbers. Cookies contain information that is stored on the browser of your computer or mobile devices hard drive. We use cookies to distinguish you from other users of our website and to provide a browsing experience that is unique to you. Cookies are used by Red Wing so that our website can remember what you have done while browsing our websites.

What type of cookies do we use?
Cookies can be in the form of session cookies or persistent cookies. Session cookies are deleted from your computer when you close your web browser. Persistent cookies will remain stored on your computer until deleted or until they reach their expiry date. We use the following cookies:

Analytical cookies
These cookies allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website functionality.

Functionality cookies
These cookies are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences, allow for live chat support on your browsing experience.

Targeting cookies or Behavioural Advertising
These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose. We may also use third-party vendors, such as Google Analytics, to advertise to our users online. These third-party vendors may display Red Wing Heritage or other Red Wing product advertisements on other websites based on your internet usage. More specifically, these vendors use first-party cookies (such as the Google Analytic cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on your past visits to the Site or another site affiliated with Red Wing products. Any information that these third parties collect via cookies is not linked to any personally identifiable information (name, address, email address, or phone number) we collect or you provide on the website.

How can you block cookies?
You may block our cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. You can find out more about cookies and how to delete and control them on www.aboutcookies.org or click help in your browser menu. You can opt-out of Google Analytics for Display Advertising by using Google’s Ads Settings.

Note that by disabling or blocking our use of cookies, you may be unable to access certain areas of our website or use certain functions.

How is User Information Protected?
We maintain administrative, physical, and technical safeguards for all user information collected in our System. All Red Wing Heritage products you purchase are from third-party sites, so we do not receive your financial account information for purchases from online retailers made in connection with our products.

How Can Users Limit Information Collected?
By providing information to us or browsing our Site, you are consenting to our use of your data as outlined in this Privacy Policy.

While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:

  • You may have your contact information removed from our marketing lists that are used to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us or by emailing us at customer.service@redwingshoes.com;
  • You may limit the collection of “cookies” from your Site usage through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System; and
  • You may limit the ability of Google Analytics to track your online activity, as outlined in the “Behavioral Advertising” section.

Contacting Us
For additional information pertaining to our Privacy Policy, please contact:

Red Wing Brands of America, Inc.
314 Main St
Red Wing MN 55066
USA

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